Guidelines for a culture where the right ideas thrive — TL;DR Be kind Ask questions Challenge things Debate Avoid bullshit Be specific Be public Be Kind The most important thing is to be kind. This is easy to understand. When people are kind to us, we feel good interacting with them. When people are nasty to us, we don’t feel good interacting…

Future-proof technology innovation requires the innovator to have a future perspective. This article shows how to have it. — Introduction In this article, we will introduce the concept of Knowledge Object, and show how Knowledge Objects differ in terms of which era they belong to. The eras themselves represent the evolution of Knowledge Objects. The first section of the article will clearly explain the concept of Knowledge Object. The second…

The intention of this article is to raise awareness among brand owners and their partners on the emerging trend of programmatic creativity. The article aims to provide a general understanding of the meaning of the term “programmatic creative”, its practical application, and its near-future roadmap. — What is Programmatic Creative? Creative here means any advertising creative. Programmatic makes it the kind of creative that is represented as code, instead of visual assets. Examples of programmatic creative include conversational and other highly interactive ad experiences, that are not possible with conventional creatives. Programmatic creatives can be captive…

Guidelines for going beyond great ideas — Background In Thinking about Ideas as a System: Ideas as Cost we concluded that ideas are not value but cost. Therefore, a system is required to evaluate, explore, and exploit ideas. This article will refer to that system as “The System”. The System has three sub-systems: A sub-system for evaluation of…

Ideas are generally thought of as having value, but in fact, ideas only have cost. — About Ideas Ideas appear in the minds of human beings and there can appear infinitely many ideas. An important thing to understand is that an idea can be a great idea, but still not the right idea. Here, the right idea means an idea that is the correct idea to be implemented…

Things I learned building software for 30 years — explained in five minutes. — We Can’t Control Time (But We Can Control Scope) It can be very hard to know precisely, sometimes even roughly, how long it will take to solve a particular problem using the software engineering method. At the same time, all the stakeholders, including the software engineer, want to know precisely how long it will take. …

A practical framework for thinking about resource allocation in software companies as a thermodynamic system — Introduction For software engineering startups, particularly ones working on more complex problems, the great majority of capital may be invested in research and development. It is therefore vitally important to have a system of resource allocation that meets several important criteria: It provides complete transparency

An easy-to-perform quantum mechanics-based alternative to tossing a coin — import chances import random # use pseudo randomness to pick either even or odd random.choice(['even', 'odd']) # use pseudo randomness to pick either head or tail random.choice(['heads', 'tails']) # set the `max` and `n` values for the random generator rand = chances.Randomizer(1000000, 1) # use quantum mechanical randomness to pick…

With our commitment to the environmental and societal impact, Cavai is leading the way to a more energy-efficient and entirely carbon-free online advertising eco-system. — Where most others stop, we start While following standards such as GHG Protocol and ISO14061 provides a common starting point for everyone, that is where we see the work of the online advertising industry starts. This can be clearly understood through three points: