New Rules of Advertising

In 2012 I started saying to people that the (advertising) cookie will die. In 2022 it’s happening and it’s the single biggest thing to disrupt advertising in two decades.

Hilma of Klint

“Without the cookie, the whole industry will stop functioning. None of the things we are doing now would make any sense and we would no longer be able to do our jobs”.

Why is it such a big deal if the cookie goes away?

What is the current status of cookie-era advertising?

What happens next with people-based targeting?

Word of advice

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Worked with machine intelligence for 15 years, and built the interwebs for 25. Nothing here is my own.